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ItaliaRegina.it within the NFT world to advertise Italian meals

The Eatable token is the mission’s title launched by the e-commerce of Made in Italy meals merchandise ItaliaRegina.it. The mission was created in collaboration with the modern firm Smiling, which has created this resolution that applies NFT know-how to the net store that sells the excellence of Italian meals overseas.

Why the selection of NFT

The non-fungible tokens are, on this case, used to reinforce the model ItaliaRegina, contemplating that the NFT market in 2021 generated over 21 billion {dollars}.

The eatable tokens are NFTs devoted to essentially the most iconic typical Italian merchandise, reminiscent of lasagna, carbonara, and so forth.

The platform in beta

How ItaliaRegina’s NFTs work

Giorgio D’Amore, Administrator and founding associate of Smiling, defined:

“We’re enthusiastic about this mission as a result of, in some methods, it’s a circle that closes. A meals product turns into an iconic, enjoyable, and typically helpful picture, after which it turns again right into a product that the client can really eat at dwelling. All with just some clicks. It’s a concrete worth each for individuals who will purchase an EATABLE TOKEN the primary time – the consumer will obtain a novel voucher of the identical quantity – and for subsequent consumers who in flip will obtain a reduction for use on ItaliaRegina.it”.

The truth is, this NFT mission interprets into receiving a low cost of 5 euros for purchases of merchandise on ItaliaRegina.it. The low cost is discovered as “unlockable content material” which you can redeem after buying your non-fungible token on Opensea.

This fashion, along with the digital collectible merchandise, the NFT provides a bodily benefit, with the ability to get discounted merchandise to obtain at dwelling and style even overseas.

The check of the service

That is positively a brand new option to see non-fungible tokens and use them to reinforce a model using new applied sciences. 

The truth is, on this case, greater than amassing tokens, we’re speaking a couple of new means of promoting and offering reductions and incentives to its customers.

To check the product, with The Cryptonomist, we examined the service by receiving the NFT devoted to the iconic Italian lasagna. Then, within the “Unlockable content material” part, we discovered our low cost code, and from there, going to the e-commerce web site, we might order the merchandise.


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