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How we developed a Telegram sticker pack for coding communities

Evrone is engaged, not solely within the growth of purposes and digital providers, but additionally within the promotion of internet & cellular growth in the neighborhood. We’re energetic within the programming communities for builders and maintain thematic MetaConf meetups and RubyRussia, the most important Ruby convention in Russia.

Our specialists are sometimes invited to talk at main expertise conferences, reminiscent of Highload, TeamLeadConf, and others. We not solely converse and carry out at them, we additionally current our providers at promoting stands, and, with a view to depart an enduring, optimistic impression of our firm, we maintain contests and quizzes with completely different prizes and presents. One such prize is Evrone Stickers, a set of colourful stickers with jokes and sayings concerning the growth business and the digital sphere, which we designed as a coding group promotion.

Add the stickers to your Telegram messenger utilizing this hyperlink!

The Job: To advertise the Evrone model

We set up our personal occasions and take part in different corporations’ occasions to promote our providers and HR model. At every occasion, we search for potential purchasers and builders for Evrone. Subsequently, we determined to create a set of stickers for promotional functions, to promote in developer-to-developer communities. Stickers are very talked-about within the IT group, since they are often affixed to laptops, and they’re generally worn or displayed for a really very long time. For us, it seemed like a chance to “lease” an promoting house for a really small funds and construct model consciousness.

We deliberate to distribute these stickers at 5 completely different occasions and wished them to be united by a standard idea, for the reason that audiences of the occasions overlapped. Thus, we wished to reinforce the impact via a pack of stickers, so {that a} customer to a number of occasions may assemble a whole assortment.

The Answer: A set of standard and digital stickers, united by a standard thought

For every occasion, the Evrone design staff created a set of 6-8 stickers, which had been united by a standard thought, making it doable to assemble the units into one pack and switch them right into a digital pack of stickers for the Telegram messenger.

We didn’t have any explicit restrictions, and this was each a bonus and a disadvantage for the creator of the sticker pack. On the one hand, they may use any visible model and implement any concepts. Then again, with this a lot freedom, it could be straightforward to get misplaced in concepts and make boring stickers that nobody would love. Subsequently, we tried to take care of the identical visible model for all stickers.

As well as, we tried to make them common, in order that not solely builders but additionally specialists from associated industries and different individuals from the digital sphere may use them.

Work on every set started with a dive into the subject. Our designer contacted the organizers, studied the specifics of the upcoming occasion, and formulated 10-12 preliminary concepts. A temper board was invented for every of them, in order that, on the preliminary stage, it was clear how they’d complement one another.

After that, every sticker was supplemented with a textual content half – a neighborhood meme, a wordplay, or a joke. Right here, we tried to strike a stability between proximity in which means to the subject and accessibility. After that, the unsuccessful concepts had been weeded out, and the remaining ones had been finalized to make a coherent set.

It took the design staff about three days to create a set of 6-8 illustrations for every occasion, and the full work time was two weeks.

Stickers for coders

The Outcome: Promoting our model on the laptops of 1000’s of builders

In complete, we’ve handed out over 16,000 stickers at occasions. They’ve change into our trademark. Many individuals have their favourite stickers, and a few followers, as we wished, have even collected an entire set of stickers for themselves.

Because of this sticker pack, we had been in a position to get numerous mentions on social networks and likewise “settled” our model on the laptops of 1000’s of builders. Which means that, sooner or later, they’re extra more likely to apply for our jobs or suggest us.

Upcoming plans are to advertise the sticker pack within the Telegram messenger and replace it for future occasions. Resulting from their offline recognition, we determined to digitize the stickers and create a sticker pack for Telegram, so that individuals may use them outdoors of occasions and improve the promotional impact. To advertise the digital sticker pack, we created a design touchdown web page with a presentation and a “obtain stickers” hyperlink.

In case you are searching for a design staff that can assist you discover an uncommon or artistic resolution to advertise your services or products, like utilizing digital stickers as a advertising device, enter your contact data within the discipline under, and we might be in contact with you quickly.

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